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Senja, 20 years old, Helsinki/Finland
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Wednesday, February 27, 2013

My picks from Samuji FW13 Seasonal collection

The Finnish fashion designer Samuji (Samu Jussi Koski) posted pictures of their FW13 Seasonal collections on their Facebook page on Monday and even though I normally don't do this kind of posts, something about the collection struck a cord and I had to share my favourite pieces with you.

I do not own any Samuji pieces yet, but I have heard good things about their quality and I do like the fact that they manufacture most of their products in Estonia. (Finland would be even better but Estonia is better than Bangladesh or China)

The simply chic silhouettes and subtle colours of the collection, along with the use of different fabrics and patterns are something I would love to wear. Pure perfection!

So, what is your opinion on the pieces? Had you heard about Samuji before or is he a new acquaintance to you?


  1. I do not know the brand Samuji, the collection is very pretty!
    Video outfit YOUTUBE

    1. He is a rather new designer but he's already become one of the most acclaimed ones in Finland. And the collection is indeed lovely, I'd love to purchase almost all of the pieces :D

  2. So simple and elegant :-) it's a collection I could imagine wearing to uni during winter (if only I had endless amounts of money... haha) x

    1. That's one of the things I love about Samuji, their clothes are totally wearable! Oh to win the lottery... :D


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